Dog Tag Whiskey – April/May/June Newsletter

I’ve been told a business needs to come up with a story, to invent a brand that people can relate to. Well, to be honest, we didn’t. We already had one and we have had it for as long as we can remember.

At Dog Tag Whiskey, we are about mateship. Whether it’s about close family or the bonds you have with good friends, mateship is the reason we created Dog Tag Whiskey — not the other way around. Our mission goes beyond bottling exceptional whiskey and producing a product; it’s about celebrating the oath of mateship and commemorating those who serve, have served, and those who have made the ultimate sacrifice for Australia and its values. Each bottle of Dog Tag Whiskey is a tribute to the spirit of enduring camaraderie and the bravery of our servicemen and women. We celebrate those in “the arena” and are dedicated to honoring their contributions and ensuring their legacy lives on in every sip.

So, while we carried dog tags during our service so that we could be identified, today, to us they are a symbol of sacrifice. By wearing them, we are saying that we are willing to risk it all for the person we walk beside. So, join us in raising a glass to the values that define us and the mates who inspire us.

Our First Whiskey

We are thrilled to share that our first three bottles, our debut Dog Tag Whiskey released in April 2024, sold out in only a few weeks. Your incredible support made this achievement possible, and we are immensely grateful. If you picked up a bottle, we would love to hear from you. Tell us how it’s going—who did you share it with, or what special occasion are you saving it for? It seems that Australia, like us, believes that whiskey is a great reason to gather with good friends and loved ones to celebrate achievements, milestones, and lasting memories.

Comment below and share your experiences in this blog. Your stories inspire us, and we look forward to raising a glass with you.

Inbound Latest Whiskey Bottles

Dog Tag Whiskey is thrilled to announce our next two whiskey releases are almost ready for a toast. The first of these exceptional whiskeys is currently being evaluated with our distillers, with plans to enter it into the prestigious Australian Distilled Spirits Awards in Melbourne. The winners will be announced on August 1st. We are confident this refined spirit will surprise many as Dog Tag Whiskey announces itself to the Australian whisky industry in a significant way.

Our second release, just a few weeks away, is in the final stages of perfection. We are working closely with our distiller to share this release with you as soon as possible while ensuring we don’t sacrifice quality for speed.

Although we don’t have exact release dates yet, we anticipate both whiskeys will be available to you in late July or early August. Stay tuned for more details, and prepare to elevate your whiskey experience with Dog Tag Whiskey’s latest offerings.

Check out the French Oak, Green Label, Double Barrel here.

For Those that Like a Rum

Well, a few good mates of Dog Tag’s are rum drinkers, so it was always on the cards that we would get our hands on some good rum; we just didn’t think it would be so quick.

In the essence of an Anzac tradition, we introduce our exclusive Dog Tag Rum Ration. This limited-edition rum encapsulates the rich heritage of rum rations once treasured by Aussie Diggers standing firm and facing the foe, and this one is a very good rum. So good, in fact, we can’t wait to share it. That’s why we are giving you the chance to secure a bottle before they are even ready.

The first 50 bottles will be open for pre-sales to the public on Sunday, 30th June at 1800 hours AEST, with the product launch and release on Friday, 19th July 2024 at 1400 hours AEST.

We dedicate our first Rum Ration release to the memory of the brave Australians from the 5th Division, who, on 19th July 1916, launched the costly attack at Fromelles. It was the first action of the Australian Imperial Force (AIF) on the Western Front during World War I, and one that showed the true bravery of the Aussie Digger.

Learn more about the Dog Tag Rum Ration here.

Tas Whisky Week

To check out Tas Whisky Week, just visit their website. Mark will be at “The Art Of Whisky” event at “Hadley’s Orient Hotel” in Hobart on the 8th of August. We invite you to come and be involved in this exciting event. It’s a fantastic opportunity to connect, share, and celebrate our love for exceptional whiskey.

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